Social media agency refers to the use of social media networks and sites to advertise a product or service. Although the traditional terms like digital advertising and e-advertising are quite dominant in academic circles, social media advertising is fast becoming popular for researchers and practitioners alike. The reason behind this sudden surge in interest for the concept of social media advertising is simple – there is no denying that social media allows us to get in touch with our friends and family, as well as allows us to network on a much larger scale. It does not cost us anything but our time. This makes it a very affordable way for businesses to reach out to a wide variety of their target audiences. The internet has also made it possible to target customers based in specific regions and countries, further ensuring the convenience of customers who are based far away from the business’s base of operations.
As an example of how social media agencies use these media networks to promote their client’s business, consider the example of a cosmetic surgery company. One of the most important factors in cosmetic surgery – whether a patient wants to undergo liposuction, face lift or any other type of cosmetic procedure – is the engagement and personalization of the process. A patient will likely engage with the cosmetic surgeon and his or her plastic surgeon if they feel involved and know they will be able to make a difference in the lives of others. It is this sense of connection and personalization that social media agencies aim at promoting through the various social profiles that their clients have created on their profile pages.
For cosmetic surgeons, this personal element is even more important. It is not enough that their patients are happy with the surgery and satisfied with the results. They must also be willing to talk about their experience with their new cosmetic surgeon and share positive stories about the services they received from the agency. Some cosmetic surgeons who are relatively new to the field may not feel comfortable sharing positive reviews with a completely new agency, but there are other agencies that can help with this process. A social media agency Abu Dhabi can help by providing their new contacts with stories which show the client in a good light and encourage them to discuss their experiences with the agency.
Another way that SEO companies in Abu Dhabi use social networks to enhance their client’s advertising is through the use of the platforms to build interest in upcoming events. For instance, a cosmetic surgeon may be starting their practices on a temporary basis in a particular area. During this time, they want to take advantage of all the free advertising that can be provided by this venue and attract local clients. In turn, the agency helps highlight the surgeon’s service and offer information about the services that are available as well as update potential clients on different upcoming events.